Case Study

WilliamsMarston Clears the Way with Valuations Supporting Accelerated Growth

Find out how WM simplified a $1 billion company’s valuation complexities in pursuit of rapid expansion and IPO readiness.

The Challenge

A drumbeat of concurrent acquisitions presents unforeseen complexities while the company evaluates near-future IPO readiness.

A private company holding a pre-money valuation of over $1 billion more than doubled its value in less than a year through a string of strategic acquisitions. Poised for an initial public offering (IPO) in the near term, the company needed support in managing the rapid growth effectively.

Management faced significant hurdles in this expansion period from leveraging multiple valuation providers while searching for a trusted team to assist with valuation analyses and facilitate the IPO process. Managing concurrent acquisitions proved overwhelming, especially as it was difficult to gather the necessary information to perform the purchase price allocation analyses – with some of the acquired companies lacking usable historical financial statements and projections.

The company’s fast-paced acquisition strategy created extremely time-sensitive requests – and the data provided in these instances was often subject to repeated adjustments and delivered in cumbersome formats. Adding to these challenges, the team member at the company responsible for the valuation process changed, resulting in new management contacts unfamiliar with the valuation process.

The Solution

Strong collaboration and expert financial analysis pave the way for effective valuation outcomes.

WM’s valuation team responded to these challenges by establishing a strong, trusting relationship with the management, founded by effective communication and consistently high-quality work. The team shared the task of information collection with the company’s finance team, working directly with newly acquired companies to gather the necessary data for each purchase price allocation analysis.

WM also collaborated closely with the company’s finance team to forecast financial statements for each acquired entity, drawing on analyses of historical financials, comparable public companies and extensive experience with similar transactions. Regardless of the deadline or circumstance, WM delivered on time and promptly answered to queries, allowing the company to navigate the process smoothly.

The Result

WM has served as the company’s primary valuation provider, a pivotal role as the organization grows.

As the company’s primary valuation provider, WM conducted purchase price allocation analyses for over 50 transactions in a calendar year. Subsequently, the team assisted with the company’s 409a analysis, lease rate analysis and other valuation requests, demonstrating the depth of capabilities WM can provide at all stages of growth.

WM Services/Capabilities

  • Accounting Advisory

    Explore our full suite of accounting advisory services, from mergers and acquisitions and initial public offerings to technical accounting, new accounting standards adoption and more.

  • Tax

    Learn how WM can help you manage your corporate and partnership tax matters quickly and confidently.

  • Valuation

    Partner with WilliamsMarston experts for valuations related to financial and tax reporting needs, assistance with various disputes and ensure compliance every step of the way.

  • Private Equity

    Discover how WilliamsMarston can bring transparency and operational excellence to see you through, from the initial investment to a successful exit.


Ready for clear guidance and powerful outcomes? Reach out to our Valuation Services team today.

Meet the Entire Team


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“I could not have made it through our initial public offering without the team from WilliamsMarston to field so many complicated issues. You have been fantastic, and it’s been a pleasure to reach this milestone with you!”Chief Financial Officer
IPO Company

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“I am sure we had one of the most complicated preferred stock conversions at our IPO than any other company. We appreciated your help. You made us look good, and we look forward to continuing to work with you.”Chief Financial Officer
IPO Company

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“I wanted to share my thanks for all the work WilliamsMarston did. Thanks to your great work, I felt confident going into the audit prepared.”VP Finance
Private Company

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“I continue to be impressed and grateful with the level of attention and technical expertise your team consistently provides.”Senior Finance Director
Public Company


Gain the insight to drive transformational outcomes. WilliamsMarston’s accounting, tax and valuation services will help you navigate your most complex challenges and see you through to success.