Cookie Policy
Last updated 9/28/2023
How We Use Cookies
We use Cookies to track how you use this Website by providing usage statistics. Cookies are also used to allow product authentication to you based upon your browsing history and previous visits to this website. Information supplied to us using cookies helps us to provide a better online experience to our visitors and users and send marketing communications to them, as the case may be.
While this information on its own may not constitute “personal information”, we may combine the information we collect via Cookies with personal information that we have collected from you to learn more about how you use this website to improve them.
Types of Cookies
We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them). To make it easier for you to understand why we need them, the Cookies we use on this website can be grouped into the following categories:
- Strictly Necessary: These Cookies are necessary for this website to work properly. They include any essential authentication and authorization cookies for this website.
- Functionality: These Cookies enable technical performance and allow us to “remember” the choices you make while browsing this website, including any preferences you set. They also include sign-in and authentication cookies and IDs that enable you to return without additional sign-in.
- Performance/Analytics: These Cookies allow us to collect certain information about how you navigate this website or utilize the Products running on your device. They help us understand which areas you use and what we can do to improve them.
- Marketing and Customer Support: These Cookies are used to deliver relevant information related to this website to an identified machine or other device (not a named or otherwise identifiable person) which has previously been used to visit this website. Some of these types of Cookies on this website are operated by third parties with our permission and are used to identify advertising sources that are effectively driving customers to this website.
Here is a representative list of the cookies we use.
Performance/Analytical
| Name | Provided By | Persistent or Session | Purpose |
| _ga | Google Analytics | Persistent: 13 months | Used by Google Analytics to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gid | Google Analytics | Session: 1 day | Used by Google Analytics to store information on how visitors use a website while also creating an analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
| _gat_UA-* | Google Analytics | Session: 1 minute | Used by Google Analytics for user behavior tracking. |
| _ga_* | Google Analytics | Persistent: 13 months | Used by Google Analytics to store and count page views. |
Functionality Cookies
| Name | Provided By | Persistent or Session | Purpose |
| _hssc | HubSpot | Persistent: 30 minutes | Used by HubSpot to store anonymized statistics. |
| _cf_bm | CloudFlare | Persistent: 30 minutes | Used by CloudFlare to read and filter requests from bots. |
Marketing and Customer Support
| Name | Provided By | Persistent or Session | Purpose |
| hubspotutk | HubSpot | Persistent: 13 Months | Used by HubSpot to store and track a visitor’s identity. |
| _hstc | HubSpot | Persistent: 13 Months | Used by HubSpot to store time of visit. |
| _hssrc | HubSpot | Session | Used by HubSpot to store a unique session ID. |
Cookies Set by Third Party Sites
To enhance our content and to deliver a better online experience for our users, we sometimes embed images and videos from other websites on this website. We currently use and may in future use content from websites such as Facebook, LinkedIn, and Twitter. You may be presented with Cookies from these third-party websites. Please note that we do not control these Cookies. The privacy practices of these third parties will be governed by the third parties’ own privacy statements or policies. We are not responsible for the security or privacy of any information collected by these third parties, using cookies or other means. You should consult and review the relevant third-party privacy statement or policy for information on how these cookies are used and how you can control them.
We also use Google, a third-party analytics provider, to collect information about Website usage and the users of this website, including demographic and interest-level information. Google uses cookies in order to collect demographic and interest-level information and usage information from users that visit this website, including information about the pages where users enter and exit this website and what pages users view on this website, time spent, browser, operating system, and IP address. Cookies allow Google to recognize a user when a user visits this website and when the user visits other websites. Google uses the information it collects from this website and other websites to share with us and other website operators’ information about users including age range, gender, geographic regions, general interests, and details about devices used to visit websites and purchase items. We do not link information we receive from Google with any of your personally identifiable information. For more information regarding Google’s use of cookies, and collection and use of information, see the Google Privacy Policy (available at https://policies.google.com/privacy?hl=en). If you would like to opt out of Google Analytics tracking, please visit the Google Analytics Opt-out Browser Add-on (available at https://tools.google.com/dlpage/gaoptout).
Other Similar Technologies
WilliamsMarston web pages may use other technologies such as web beacons to help deliver cookies on this website and count users who have visited those websites. We also may include web beacons in our promotional email messages or newsletters to determine whether you open and act on them as well as for statistical purposes.
In addition to standard cookies and web beacons, this website can also use other similar technologies to store and read data files on your computer. This is typically done to maintain your preferences or to improve speed and performance by storing certain files locally.
How to Control and Delete Cookies
Cookies can be controlled, blocked, or restricted through your web browser settings. Information on how to do this can be found in the Help section of your browser. All Cookies are browser specific. Therefore, if you use multiple browsers or devices to access websites, you will need to manage your cookie preferences across these environments.
If you are using a mobile device to access this website, you will need to refer to your instruction manual or other help/settings resource to find out how you can control cookies on your device.
Please note: If you restrict, disable, or block any or all Cookies from your web browser mobile, or other device, this website may not operate properly, and you may not have access to this website available through this website. WilliamsMarston shall not be liable for any impossibility to use this website or degraded functioning thereof, where such are caused by your settings and choices regarding cookies.
To learn more about cookies and web beacons, visit www.allaboutcookies.org.